Watching its football game metrics, EA is learning from social game creators (VentureBeat)

Electronic Arts said today that it has learned some revealing information by closely studying the habits of its video game customers. In fact, the company is mining so much data in its hardcore football games, it reminds me of the playbook of social game startups like Zynga, which constantly revise based on customer preferences. At its party after the Game Developers Conference today, EA Sports...Source : VentureBeat (subscribe)Explore : Brett Favre, Football, Football Players, Technology, Tech

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